Thought Leadership

Event parking can be a stressful experience for both attendees and organizers. Long lines, confusion over parking spots, and delayed exits are common pain points that can take away from the overall event experience. But what if these issues could be eliminated with the right event parking management software? At Get My Parking, we’ve designed a platform that simplifies event parking reservations, ensuring attendees can focus on enjoying the event rather than worrying about parking logistics. We sat down with Shubham Choudhary, Senior Product Manager at Get My Parking, to discuss how the platform's innovative tools are reshaping the event parking landscape. Shubham shared his insights on key features of an efficient parking solution, the importance of seamless user experiences, and what the future holds for digital parking solutions. 1. What key features do you believe a good event parking management solution should have? Event parking needs to be seamless and intuitive because attendees are usually focused on the event, not the parking process. Key features include easy discovery of the parking location, proximity to the event, and clear navigation to the venue. Detailed maps and accessible routes are essential for a smooth experience. Tap & Park The parking process should be nearly subconscious, with attendees confident that their spot is reserved. Upon arrival, the software should facilitate easy entry through QR codes or automated systems. Clear communication about parking spots and exit instructions is crucial to ensure a hassle-free experience. 2. How does your platform ensure a smooth and hassle-free experience for parkers from reservation to exit? Our platform sends an immediate email confirmation upon reservation and follows up with automated reminders 24 hours and 2 hours before the event. This proactive communication, combined with automated entry and exit at ExpressLane locations, ensures a smooth experience with minimal human interaction. For registered users, payment is automatically processed using card information on file, avoiding delays. We also support QR code scanning and integration with existing systems for manual operations, providing a flexible and seamless parking solution. 3. How do you ensure the security and privacy of user data when handling digital reservations and payments for event parking? Our solutions are GDPR-compliant, encrypting user data and never storing payment information in full. We only keep the last four digits of the card and partner with PCI-DSS-compliant payment gateways to handle sensitive information securely. Transaction data is cleared and deleted immediately after use, minimizing the risk of unauthorized access. These measures ensure that user data is protected and privacy is maintained throughout the reservation and payment process. 4: What kind of insightful feedback have you received from event attendees and organizers about the adoption of digital parking solutions, and how has it influenced your product development? Attendees often find it inconvenient to book parking separately from event tickets and prefer a seamless booking process. Feedback highlighted the need for integrated parking reservations with event bookings to reduce stress and provide clear parking instructions. In response, we enhanced our ExpressLane/Tap & Park solution to allow tap-and-pay access and integrated it with event booking systems. This streamlining of the parking process from booking to exit has been influenced by this valuable feedback, improving the overall experience for attendees. 5: What trends or future developments do you foresee in the digital event parking space, and how is your team preparing to adapt to these changes? I anticipate a future where event booking and parking reservations are closely integrated, similar to Ticketmaster's model. This will offer better visibility and live updates on parking availability, reducing stress for attendees. Our ExpressLane product is designed to align with this trend by making the license plate the ticket and reservation, allowing automated access and payment. This approach prepares us for the growing demand for integrated and user-friendly digital parking solutions. Ready to learn more? The full interview is part of our upcoming playbook on event parking solutions, where we dive deep into how parking management software can elevate the parking experience for attendees and organizers alike. Stay tuned for insights, trends, and best practices to optimize your event parking operations. Looking for an event parking management solution? Contact us today to explore how our tools can streamline your event parking reservations and create seamless experiences for your attendees. Schedule a demo now or reach out to us at sales@getmyparking.com Schedule A Demo

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